Saxony World Square store – Interni – Australia
Location: Sydney, Australia
Illumination project: Arup
The Saxony World Square Store designed by Interni is a stand-alone store design that has a 3D interpretation of Saxony’s design character. This retail design in an urban setting has embraced the concept combining the fashion aesthetic of underground culture. The minimal material palette utilized in the project combined the industrial and polished elements in sheer balance.
Interni design a store that demonstrates modernity and style yet still speaks about significance of underground culture in all of the design elements. They graced the store space a concrete tunnel enveloping the area as well as the glossy black epoxy floor that accentuates shadow and reflection brought by anyone visiting the store. This became the focal point of the entire design element.
“The intention of the space is to completely immerse the customer in the Saxony experience”, Amy Low of Saxony told Indesignlive.com. The spaces are both striking in their materials and construction, with a curved concrete wall arching over the displayed designs and moody lighting designed by Arup.
Customers can marvel at the site not only because of the retail design but also the art works and of course the quality of the products on display.